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Senior Brand Manager

hace 2 meses


Barcelona, Barcelona, España Michael Page A tiempo completo
Job Overview

Michael Page is seeking a highly skilled Senior Brand Manager to join our team. As a top employer, we offer great growth opportunities and a dynamic work environment.

This is a fantastic opportunity to work with a well-known multinational company in the FMCG sector, with a strong portfolio of brands.

Key Responsibilities
  1. Brand Strategy and Planning

Develop and execute a comprehensive brand strategy, aligned with the company's global brand equity pyramid.

Commercial Leadership

Own the commercial P&L and drive business growth through effective marketing programs and initiatives.

Marketing Execution

Work closely with Global Marketing to develop and implement communication, activities, and new product developments aligned with the brand's local attributes and values.

Consumer Insights

Lead consumer understanding and generate actions to better serve consumer needs and desires with the right mix of products and communication.

Brand Safety and Governance

Ensure all consumer touchpoints are in-line with the global brand equity pyramid and implement brand safety guidelines correctly.

Marketing Analytics

Closely monitor and analyze Nielsen data, competitive activities, and internal data to assure the effectiveness and ROI of marketing programs.

Communication and Promotion

Develop and execute a communication plan to consumers, including promotional initiatives and brand activations with the correct objectives/brand.

Team Leadership

Play an active role in the identification and development of business ideas and work actively with other team members to execute plans that meet business objectives.

Project Management

Coordinate and/or lead with external agencies projects for market research, promotional development, communication development, and new artwork development.

Forecasting and Budgeting

Analyze consumption and shipment data and compare results to established objectives to assure the effectiveness and ROI of marketing programs.

APL Marketing Budget Management

Guarantee the accurate generation of forecasts for new launches and promotions to ensure minimization of obsolescence and out of stocks.

Marketing Budget Management

Execute and manage APL Marketing budget under his/her responsibility.

Marketing Innovation

Stay up to date on the latest marketing techniques and means of effectively reaching and activating consumers.

Team Development

Coach and develop the team to increase his/her capabilities and potential as a marketer.

Online and Social Media Strategy

Lead the online, gaming, and social media strategy and plan for his/her brand to extend consumer impact and engagement.

As a Senior Brand Manager at Michael Page, you will have the opportunity to work with a great organization with possibilities to grow and build a career.