Brand Manager

hace 4 semanas


Barcelona, Barcelona, España Mygwork A tiempo completo
Brand Manager Job Description

The Brand Manager is responsible for designing, developing, and deploying an integrated brand strategy to drive growth and market share objectives. This role involves formulating and recommending long-term brand strategies, yearly brand planning, and marketing activity sets for assigned brands, in line with global brand strategy and company guidelines.

Key Responsibilities:
  • Develop and implement brand strategies for assigned brands in collaboration with the Category Team Lead.
  • Develop and set yearly brand review processes, budget planning, and translate plans into activity sets, optimizing allocated financial resources.
  • Analyze market research on a regular basis, execute consumer research, and report regularly on market developments to achieve in-depth know-how about brand, competition, and consumer.
  • Initiate and drive priority processes for 'Above the line' (TVC, digital, print), 'Below the line' and HCP communication for assigned brands to achieve planned competitive brand preference by target consumers.
  • Formulate, execute, and recommend the most effective media exposure at optimal conditions in line with brand year plan, company guidelines, and campaign objectives, with close collaboration with the Media Manager.

Key Working Relations:

INTERNAL:
CH Country Division Head, Marketing Head, Sales Area Manager, KAMs, Sales Representatives, Medical Representatives, Division Assistants, Other Brand Managers, Business & Marketing Support Department, Regulatory Affairs Department, Medical Department, Procurement Department, Congress Services, Headquarters' Global Strategic Business Units

EXTERNAL:
Advertising Agencies, Media planning Agencies, Media, Communication, Public Relations, Market Research providers, Key opinion leaders, Associations and scientific societies, Customers, Warehouses

Qualifications, Experience & Key Skills:
Bachelor's degree or above.3-5 years of proven experience in a Marketing position.
Preferable experience within FMCG or OTC market.
Fluent in Spanish & English required, both written and spoken.
Commercial & digital first mindset, with strong experience in end-to-end brand management.
Strong experience with financial budget planning and management.
Good digital skills in MS Office (e.g. Excel, Word, PowerPoint).
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