Brand Manager
hace 4 semanas
About Deoleo:
We are a leading olive oil company with a rich history and a commitment to quality and sustainability.
Our mission is to make Mediterranean goodness available to all, while striving to be the undisputed leader of the olive oil industry.
We are looking for a talented and ambitious Brand Manager to join our Marketing Department in Rivas, Madrid - Spain.
As Brand Manager, you will be responsible for leading the definition of the brand's strategic agenda, as well as the execution of all initiatives within the marketing plan.
You will work closely with other related departments such as Trade Marketing, Global Marketing, Sales, Operations, and Quality.
Main Activities and Responsibilities:
Definition of the 3-year strategic brand plan, including the definition of objectives and the main levers of the marketing mix.
Management of the brand's P&L, with responsibility for the achievement of volume and gross margin targets.
Development of innovation projects aligned with the strategic plan, in collaboration with all related departments.
Analysis and monitoring of brand performance at consumer and internal sales level, as well as the evolution of the main competitors.
Constant collaboration with the Trade Marketing and Commercial team to ensure the achievement of commercial and point of sale objectives.
Definition and execution of the brand's communication strategy, both in the short and long term.
Overseeing packaging and label design projects.
Definition and coordination of digital campaigns, in collaboration with the Digital team.
Communication and management with the pool of external agencies and related departments.
Requirements:
University degree, with an emphasis on business.
Over 5 years of experience in a role with responsibility for brand building and P&L management.
Demonstrable experience working with all elements of the marketing mix.
Proactive attitude to lead transversal projects in the organization, with a focus on results based on the objectives and timings set.
Excellent analytical skills, supported by a good knowledge of market analysis tools (Nielsen, Kantar...).
Excellent communication and influencing skills when presenting projects to senior levels of the organization or external stakeholders.
Excellent interpersonal skills.
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