Brand Manager

hace 1 día


Barcelona, Barcelona, España Mygwork A tiempo completo
Brand Manager

Bayer UK & Ireland, an inclusive employer and a member of myGwork, seeks a skilled Brand Manager to join their team. As a key member of the marketing team, you will be responsible for designing, developing, and deploying an integrated brand strategy to drive growth and market share objectives.

Key Responsibilities:
  • Develop and implement brand strategies for assigned brands in collaboration with the Category Team Lead.
  • Analyze market research and execute consumer research to ensure up-to-date business intelligence.
  • Initiate and drive priority processes for 'Above the line' and 'Below the line' communication to achieve competitive brand preference.
  • Formulate and execute effective media exposure plans in line with brand year plans and company guidelines.
Requirements:
  • Bachelor's degree or above.
  • 3-5 years of proven experience in a Marketing position.
  • Fluent in Spanish and English, both written and spoken.
  • Commercial and digital first mindset with strong experience in end-to-end brand management.

Bayer UK & Ireland is an inclusive employer and a member of myGwork, the largest global platform for the LGBTQ+ business community. We are committed to creating a diverse and inclusive work environment that values and respects all employees.


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