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Global Marketing Manager Otc
hace 2 meses
Job Summary
The Global Marketing Manager will be part of the Global Marketing team and will lead the global strategy, innovation, and global toolkits including communication assets. This role gives a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches, and with significant growth potential.
Key Responsibilities
- Global Brand Strategy
- Develop a 3-year strategy and plans based on strong country learnings
- Lead the ideation process, concept testing, and product development in collaboration with innovation project managers
- Develop activation toolkits and ATL/BTL guidelines, media brand playbooks, and communication campaigns
- Drive packaging development and/or updates driven by regulatory changes
- Country Performance Tracking and Recommendation
- Set clear KPIs for success
- Track and analyze performance at the category level (MS, financials, consumer response, etc.)
- Provide post-analysis learnings and recommendations
Profile
We are looking for a marketing and brand building expert with:
- 6-8 years of experience in the OTC/pharmaceutical industry
- A proven success track record in delivering successful projects and like-for-like growth
- Fluency in English, with proficiency in Spanish and any other European languages a plus
Competencies
- Brand Builder
- Understands key drivers of brand success and drives improvements
- Team Player
- Works effectively with several departments and countries
- Entrepreneur, Agile
- Spots strategic and tactical opportunities and implements with speed
- Results Driven
- Results-oriented, focusing on top-line and bottom-line productivity
- Financial Knowledge
- Good level of financial knowledge and product PL modeling
Work Experience
We are looking for someone with experience in:
- Central/global marketing marketing roles and/or local roles with an element of new product development
- Local marketing roles with experience in HCP/B2C marketing
- E-commerce marketing
- Stakeholder management in complex matrix organizations
Location
Barcelona
Hybrid Work Model
2 days home office, 3 days in the office
