Global Product Marketing Manager

hace 3 semanas


Barcelona, Barcelona, España Docplanner A tiempo completo
Job Title: Global Product Marketing Manager

We are seeking a highly skilled Global Product Marketing Manager to join our team at Docplanner. As a key member of our global product marketing team, you will be responsible for developing and executing go-to-market strategies for our clinics products.

Key Responsibilities:
  • Develop and execute go-to-market strategies for clinics products, including acquiring new customers, onboarding them, and driving adoption.
  • Orchestrate and execute launches of new products and features, working closely with product teams and GTM teams (marketing, sales, customer success).
  • Act as clinics' ambassador, connecting product and marketing teams to customer and market insights.
  • Segment customers, learn about their journey, and understand competitive and market dynamics.
  • Develop positioning and messaging for new launches, collaborating with content teams to create white papers, eBooks, datasheets, and case studies.
  • Support sales enablement teams with training and materials about newly launched products and features.
  • Drive strategic projects to boost adoption of core DocPlanner offerings and build a basis for future launches.
Requirements:
  • Extensive product marketing or broader marketing experience.
  • Proven experience in designing and executing product launch strategies with measurable impact.
  • Experience managing multiple projects across various stakeholders and locations.
  • Strong written and verbal communication skills, with the ability to create compelling stories based on user insights.
  • Hands-on, self-starter approach and can-do attitude.
  • Fluency in English, with plus ideally another core Docplanner language: Spanish, Portuguese (Brazilian), Italian, or German.
  • Industry experience in healthcare/healthtech or SaaS, B2B as a bonus.
About Us:

We promote and embrace equal opportunities in our hiring process and every day at work. We believe all humans, in all their beautiful diversity, should have equal rights, dignity, and respect.



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