Global Product Marketing Manager

hace 1 día

Barcelona, Barcelona, España Docplanner A tiempo completo
Job Title: Global Product Marketing Manager Company Overview: We are the largest digital healthcare platform in the world, present in 15 countries and currently connecting over 30 million patients to more than 2 million healthcare professionals. At Docplanner, we strive to make the experience in health more human. Our team is passionate about minimizing patients' pain and helping healthcare professionals thrive in managing their patients and expanding their online presence. We are a diverse and innovative team that encourages everyone to participate in our hiring process. Job Description: We are seeking a Product Marketing Manager to join our global product marketing team. This is an exciting opportunity to be a part of a fast-growing team and to have a real impact on the success of our products and company. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for Docplanner's Doctors products, including acquiring new customers, onboarding them, and driving adoption. You will orchestrate and execute launches of new products and features, working hand in hand with product and GTM teams (marketing, sales, customer success) to make launches happen. You will act as Doctors' ambassador by connecting product and marketing teams to customer and market insights. Storytelling will be a crucial part of this role - you'll shape how the market thinks about DocPlanner products for Doctors, manage product communication with customers, and contribute to integrated marketing plans. Responsibilities: * Be the mastermind behind the product launches and releases for Doctors customers. * Project manage the launches and establish and monitor launch metrics across all GTM teams to drive execution and provide data-driven feedback to the product teams. * Develop positioning and messaging for the new launches that fits into the overall marketing strategy. * Collaborate with the content team to compose white papers, eBooks, datasheets, case studies, and other product/technical content used in the marketing funnel. * Support sales enablement teams with training and materials about the newly launched product and features. * Turn features narrative into customer benefit stories for demand generation. * Work hand in hand with the Product and Insights Team during the product development phase. Qualifications: * Extensive product marketing or broader marketing experience. * Proven experience in designing and executing product launch strategies with measurable impact. What We Offer: * A dynamic and innovative work environment. * Opportunities for growth and professional development. * A chance to work with a leading digital healthcare platform. If you are a motivated and experienced product marketing professional looking for a new challenge, please submit your application.

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