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Senior Brand Manager

hace 3 meses

Barcelona, Barcelona, España Page Group A tiempo completo
Perfil buscado (Hombre/Mujer)

  • To manage the brand(s) strategy to maximise short- & long-term sales and profitability
  • To develop, lead and execute marketing plans - including media strategy - for assigned brand(s) and manage the effective deployment of the marketing budget
  • To design and deliver distinctive communications throughout our consumer funnel, so that we deliver brand growth.
  • To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
  • In close co-operation with the Sales and Customer Trade. Identify trade needs/opportunities, developing loyalty strategies and consumer promotions for assigned brands
  • To Lead product development plan: from ideation process, Concept testing and Product development in collaboration with innovation project manager
  • To effectively work with and influence key stakeholders as Finance, Sales, Trade and supply team
  • Full P&L accountability
  • Spanish market (pain)|Pharmacy channel
  • 6-8 years experience in OTC / pharmaceutical industry / FMCG
  • Preferably experienced in working with OTC products / understanding the complex and changing regulatory environments (nice to have)
  • Outstanding Marketing skills and brand building expertise
  • Demonstrated agility in managing a brand amidst competitive and complex environments.

Brand builder:
understands key drivers of brand success and drives improvements. Good balance between strategic thinking and execution understanding

  • Leadership qualities in impacting, contributing and challenging business strategy
  • Insightful grasp of consumer behaviour and market trends.
  • Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

Team player & Collaborator:
works effectively with several departments and countries.

  • Strong analytical and strategical thinking skills.

Entrepreneur, agile:
spots strategic and tactical opportunities, implements with speed. Can-do attitude.

  • Ability to meet deadlines, remain organized, adaptable, and autonomous, ability to prioritize multiple tasks.

Languages required:
English high level and native Spanish.

Multinational Pharmaceutical Company

  • Barcelona based
  • 2 days home office
  • Flexible shift
  • Excellent environment
  • 15% bonus
  • Social benefits (health insurance, tiquet restaurnat, etc.)
  • Career and development plan
  • National and international projects
  • Visibility and growth