Head of Marketing Analytics and Insights

hace 5 días

Madrid, Madrid, España Importante Empresa A tiempo completo
About the Role

We are seeking an exceptional leader to spearhead our marketing analytics and insights efforts at Importante Empresa, a global leader in digital transformation. As the Head of Marketing Analytics and Insights, you will play a critical role in guiding our marketing strategy and driving business growth through data-driven decision-making.

Key Responsibilities
  • Analytics Platform Development: Lead the development and maintenance of a robust analytics platform, utilizing tools such as Salesforce, AWS, and Power BI, to support state-of-the-art full funnel marketing use cases.
  • Insights Generation: Translate data into actionable insights to inform marketing strategies and decision-making. Provide regular reports and dashboards on key performance indicators (KPIs) and marketing ROI.
  • Hygiene and Funnel Measurement: Ensure data accuracy, integrity, and security. Own attribution and scoring models. Implement advanced analytics techniques, including predictive modeling, segmentation, and attribution analysis.
  • Market Insights: Generate and leverage market insights to stay ahead of industry trends and competitive dynamics. Own Total Addressable Market (TAM) and use it to guide strategic business decisions.
  • Target Setting: Own marketing KPIs, target setting, and performance monitoring. Define and establish clear marketing targets that align with our business objectives, ensuring measurable outcomes for all marketing initiatives.
  • Collaboration and Communication: Partner with marketing, sales, product, and finance teams to align on goals and share insights. Present findings and recommendations to senior leadership and stakeholders.
  • Optimization and Innovation: Drive continuous improvement in marketing analytics processes and methodologies. Stay current with industry trends, AI, emerging technologies, and best practices in marketing analytics.
Requirements
  • Minimum of 5+ years of team and senior stakeholder management, in a global role.
  • Minimum of 8+ years of related experience in B2B marketing or consulting at the executive leadership level.
  • Proven track record of developing and maintaining marketing analytics platforms, with expertise in tools like Salesforce, AWS, and Power BI.
  • Deep understanding of business and financial principles, market trends, and business drivers in the B2B technology sector.
  • Strong technical proficiency in marketing analytics development, funnel hygiene, sprint methodologies, and reporting.
  • Proven track record of driving business results through data-driven decision-making.
  • Exceptional leadership skills, with the ability to inspire and lead teams towards achieving strategic objectives.

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