Head of Marketing Analytics and Insights

hace 5 días

Madrid Centro, Madrid, España Importante empresa A tiempo completo
About the Role

We are seeking an exceptional leader to spearhead our marketing analytics and insights efforts, directly reporting to the Senior Director of Marketing Strategy and Operations. The Head of Marketing Analytics and Insights will be instrumental in guiding our marketing efforts, with a special focus on analytics and data-driven decision-making.

Key Responsibilities
  1. Develop and Maintain Analytics Platform: Lead the development and maintenance of a robust analytics platform, utilizing tools such as Salesforce, AWS, and Power BI, to support state-of-the-art full funnel marketing use cases. Ensure the platform delivers actionable insights that drive strategic decision-making across the marketing function.
  2. Generate Insights and Reports: Translate data into actionable insights to inform marketing strategies and decision-making. Provide regular reports and dashboards on key performance indicators (KPIs) and marketing ROI. Identify trends, opportunities, and areas for improvement in marketing campaigns and initiatives.
  3. Ensure Data Hygiene and Funnel Measurement: Ensure data accuracy, integrity, and security. Own attribution and scoring models. Implement advanced analytics techniques, including predictive modeling, segmentation, and attribution analysis.
  4. Market Insights and Competitive Analysis: Generate and leverage market insights to stay ahead of industry trends and competitive dynamics. Own Total Addressable Market (TAM) and use it to guide strategic business decisions. Create benchmarks and factor into business analysis to give a complete picture of our performance within the market.
  5. Set Marketing Targets and KPIs: Own marketing KPIs, target setting, and performance monitoring. Define and establish clear marketing targets that align with our business objectives, ensuring measurable outcomes for all marketing initiatives.
  6. Collaborate and Communicate Effectively: Partner with marketing, sales, product, and finance teams to align on goals and share insights. Present findings and recommendations to senior leadership and stakeholders. Collaborate with external partners and vendors for data acquisition and technology solutions.
  7. Drive Optimization and Innovation: Drive continuous improvement in marketing analytics processes and methodologies. Stay current with industry trends, AI, emerging technologies, and best practices in marketing analytics. Identify and implement new tools and platforms to enhance data capabilities.
  8. Lead and Develop the Marketing Analytics Team: Build, manage, and mentor the marketing analytics insights team, fostering a data-driven, collaborative, and continuous improvement culture across the marketing organization.
Requirements
  1. Minimum of 5+ years of team and senior stakeholder management, in a Global role.
  2. Minimum of 8+ years of related experience in B2B marketing or consulting at the executive leadership level.
  3. Proven track record of developing and maintaining marketing analytics platforms, with expertise in tools like Salesforce, AWS, and Power BI. Interested in leveraging AI.
  4. Deep understanding of business and financial principles, market trends, and business drivers in the B2B technology sector.
  5. Strong technical proficiency in marketing analytics development, funnel hygiene, sprint methodologies, and reporting.
  6. Proven track record of driving business results through data-driven decision-making.
  7. Exceptional leadership skills, with the ability to inspire and lead teams towards achieving strategic objectives.
  8. Excellent communication, presentation, and interpersonal skills, with the ability to convey complex data insights to non-technical stakeholders.

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