Digital Analytics and Insights Manager

hace 3 días

Madrid, Madrid, España Loewe A tiempo completo

Job Summary

The Digital Analytics and Insights Manager will play a key role in bridging the gap between the Business Intelligence department and Client, CRM, and Marketing teams at Loewe. This position will leverage data and advanced analytics to capture the full value of the business.

Main Responsibilities

  • Act as a liaison between business teams and the Business Intelligence department for advanced analytics matters, ensuring synergies between use cases.
  • Work with Business Intelligence to ensure the availability of all data sources across digital and offline touchpoints, developing insights and recommendations for data-driven marketing and CRM activations.
  • Synthesize complex analytics-derived insights into clear, concise communications for various audiences.
  • Develop and oversee planning for use cases with artificial intelligence and advanced analytics initiatives, including designing a roadmap to operationalize use cases at scale.
  • Engage business functions to identify and prioritize projects that can benefit from advanced analytics.
  • Identify improvements, launch hypotheses, and propose actions to optimize sales through data understanding, measurement, and testing.
  • Support business areas in analyzing and monitoring the results of advanced analytics models.
  • Collaborate with Data Governance, Quality, and Management to create a framework for working across departments.

Requirements

  • Knowledge of data management concepts and analytics techniques.
  • Understanding of web analytics tools, testing, and personalization.
  • Knowledge of the digital marketing environment worldwide, with experience in the Asia environment (WeChat, Line, Kakao) a plus.
  • High level of English and Spanish proficiency.
  • Experience in ecommerce, retail, fashion, travel/hospitality, or luxury industries.
  • Familiarity with data visualization tools such as PowerBI and DataStudio.
  • Strong communication skills for working with other departments, interviewing, questioning, facilitation, and leading meetings.

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