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Digital Analytics and Insights Manager

hace 2 meses


Madrid, Madrid, España Loewe A tiempo completo
About the Role

**Digital Analytics and Insights Manager**

We are seeking a highly skilled Digital Analytics and Insights Manager to join our team at Loewe. As a key member of our digital data and e-commerce performance team, you will play a critical role in bridging the gap between our business teams and our Business Intelligence (BI) department.

Key Responsibilities
  • **Data Translation and Insights**: Work closely with our BI team to translate online and offline data into actionable insights for our Client, CRM, Omni, and Marketing teams.
  • **Media Investment and User Experience**: Analyze data to optimize media investment and user experience, driving business sales and growth.
  • **Advanced Analytics and AI**: Develop and oversee planning for use cases with artificial intelligence and advanced analytics initiatives, designing a roadmap to operationalize use cases at scale.
  • **Business Partnership and Collaboration**: Engage with our business functions to identify and prioritize projects that can benefit from advanced analytics, and support teams in Data Governance, Quality, and Management.
  • **Data-Driven Decision Making**: Synthesize complex analytics-derived insights into clear, concise communications that drive business decisions.
Requirements
  • **Data Management and Analytics**: Strong knowledge of data management concepts and analytics techniques.
  • **Web Analytics and Testing**: Experience with web analytics tools, testing, and personalization.
  • **Digital Marketing Environment**: Understanding of the digital marketing environment worldwide, with a preference for experience in the Asia environment.
  • **Language Skills**: High level of English and Spanish, with the ability to work in an international environment.
  • **Additional Experience**: Knowledge of e-commerce, retail, fashion, travel, and hospitality industries, as well as experience with data visualization tools such as PowerBI and DataStudio.
Soft Skills
  • **Communication and Collaboration**: Excellent communication skills to work with cross-functional teams, and the ability to influence others to drive digital transformation.
  • **Entrepreneurial Mindset**: An entrepreneurial mindset, creativity, and adaptability to thrive in a fast-paced environment.

Join our team at Loewe and contribute to our digital transformation