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Digital Insights Manager

hace 1 mes


Madrid, Madrid, España Iqvia A tiempo completo

Job Overview
As a key member of the exUS OneKey digital team at IQVIA, you will be responsible for co-developing a tracking framework across marketing campaigns and web events. This involves developing digital behavioral insights data infrastructure and creating actionable custom persona building. You will work on developing pharma-relevant segmentation criteria, leading the piloting of required digital software, and bridging new data assets to existing ecosystems. Additionally, you will participate in the creation of an identity resolution framework.

Responsibilities
Manage and support the effective delivery of behavioral insights projects
Collaborate with team members to build data pipelines and implement both batch and real-time event tracking
Cross-Department collaboration: Liaise with Product and operation teams to identify needs, define tracking requirements, and propose solutions
Implement strategy to ensure insights are actionable for customer engagement projects
Building of new data layers or piloting their build in relationship with countries
Lead efforts and processes for persona building
Collaborating with the sales teams to identify and bring to market new research and data products
Support bids related to behavioral insights
Track and report on key performance indicators (KPIs) related to insight generation and utilization
Collaborate with internal teams and data sources to aggregate more data layers
Introduce governance processes, develop project documentation, and provide regular progress reports

Requirements
Experience in data analysis, modeling, and architecture
Excellent SQL skills
Experience in piloting Martech and adtech platforms such as CDP, DMP, Google Analytics, Adobe, Salesforce
Worked previously in adtech topics (e.g., identity resolution, cookie-less, etc.)
Knowledge or experience of data visualization is a plus (e.g., Datorama, Power BI, Tableau, Access, etc.)
Experience in data and insights-driven marketing environment with a strong understanding of the Marketing Technology stack including Marketing automation, Personalization, Segmentation, Analytics tools, and tag management systems
Experience in product ownership
Evaluation of gap analysis
Technically astute with the ability to translate potentially complex, ambiguous problems into easy-to-consume narratives
Structure datasets in various layers of data platform
Prepare data for use cases by creating governed Business projects
Co-design analytics tools with functional Product Owner and IT to leverage the structured data