Analytics and CMS Manager

hace 1 mes


Madrid, Madrid, España Diageo A tiempo completo

About the Role

We're seeking a highly skilled Analytics and CMS Manager to join our Connected Consumer Engagement team. As a key member of our team, you will play a vital role in using analytics to enhance our digital presence across content and e-commerce platforms, and directly lead the CMS to update and build new sections, ensuring our content remains dynamic and engaging.

Key Responsibilities

  • Conduct detailed analyses of our website's performance, with a particular focus on content engagement and e-commerce effectiveness.
  • Lead A/B testing efforts, applying your findings to both content presentation and e-commerce strategies to drive engagement and conversions.
  • Use insights gained from analytics to guide the strategic integration of content and e-commerce, enhancing the consumer journey from discovery to purchase.
  • Collaborate closely with content creators, e-commerce teams, and technical staff, providing actionable insights and recommendations to optimize digital experiences.

About You

We're looking for a professional with outstanding analytical skills, hands-on experience in handling content management systems (CMS), and a strong background in A/B testing, SEO optimization, and content strategy development. Experience with Google Analytics, Tag Manager, and direct CMS management is required. Proficiency in English and additional languages will be considered an advantage.

Working with Us

We're a global company with a diverse and inclusive culture. We value diversity and believe that it's essential for our business to thrive. We're committed to creating an environment where everyone feels welcome and valued.



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