Data Insights Manager
hace 4 semanas
The role of Analytics and Insights Manager at LOEWE Sa is a key position that bridges the gap between the Business Intelligence department and CRM/Marketing/Retail teams, leveraging data and advanced analytics to capture the full value of the business.
The Analytics and Insights Manager will be skilled at understanding the business needs of LOEWE Sa and will work with Business Intelligence to translate online and offline data into insights for CRM/Marketing/Retail in order to activate and improve the efficiency of their actions.
The key areas of impact include digital transformation, customer experience, and overall business sales.
Job Responsibilities
Act as the link between business teams (Retail, CRM, Omni & Marketing) and Business Intelligence for advanced analytics matters, maintaining an overall view to drive synergies between use cases.
Collaborate with Business Intelligence to ensure the availability of all data sources across digital and offline touchpoints, ensuring data is qualified for data-driven retail/marketing/CRM activations.
Develop the narrative and recommendations based on insights. Synthesize complex analytics-derived insights into compelling communications that are clear, concise, and suited to a variety of audiences.
Develop and oversee the planning of use cases involving AI, Gen AI, and advanced analytics initiatives, including designing a roadmap to operationalize use cases at scale.
Engage with business functions to identify and prioritize projects where advanced analytics could be beneficial.
Identify improvements, launch hypotheses and propose actions to optimize sales through data understanding, measurement, and testing.
Work and support business areas on the analysis and monitoring of the results of the advanced analytics model.
Support teams in Data Governance, Quality, and Management creating a framework to work across departments.
The Analytics and Insights Manager will work closely with CRM, Retail, and Marketing teams to provide insights for advanced analytics and transformation purposes, and with the Business Intelligence department to help develop a roadmap.
Profile
A deep understanding of how data analytics influences key business KPIs, enabling the candidate to design recommendations that have a measurable impact on revenue growth, customer engagement, and operational efficiency.
Experience in project management. Ability to plan, execute, and monitor projects, particularly those involving multiple business functions and technical teams.
Knowledge of data management concepts and analytics techniques. Understand various data collection methods, and how data flows across systems.
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