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Digital Analytics and Content Manager
hace 2 meses
Diageo is a leading global beverage company with a portfolio of iconic brands, including Johnnie Walker, Smirnoff, Baileys, and Guinness. Our purpose is to celebrate life, every day, everywhere, and we strive to create a culture of inclusivity and diversity.
About the RoleWe are seeking a highly skilled Digital Analytics and Content Manager to join our Connected Consumer Engagement team. This role is critical to our e-commerce strategy, and the successful candidate will play a key part in driving our digital presence across content and e-commerce platforms.
Key Responsibilities:- Direct Analytics Execution: Conduct in-depth analyses of our website's performance, focusing on content engagement and e-commerce effectiveness.
- CMS Management: Lead our Content Management System (CMS), creating new sections, uploading content, and ensuring optimal user experience.
- A/B Testing and Optimization: Lead A/B testing efforts, applying findings to content presentation and e-commerce strategies.
- Strategic Content and E-commerce Integration: Use insights from analytics to guide the integration of content and e-commerce.
- Collaborator Partnership: Work closely with content creators, e-commerce teams, and technical staff to optimize digital experiences.
- Soft Skills: Outstanding skill in analyzing data to extract important insights, hands-on approach to CMS management, and strong interpersonal skills.
- Technical Skills: Proficiency in analytics tools, including Google Analytics (GA4 preferred), and Excel, experience in leading CMS platforms and efficiently managing website content, familiarity with e-commerce platforms, and practical experience with Google Tag Manager.
We are seeking an expert in Analytics and CMS Management to orchestrate our analytics initiatives and content management system operations. The successful candidate will possess extensive experience in website analytics, performance measurement, and CMS management, with a preference for candidates who have led digital presence enhancements and content optimization projects.
What We Offer:We offer a dynamic and inclusive work environment, with opportunities for professional growth and development. We value flexibility and work-life balance, and we are committed to creating a culture of diversity and inclusion.
