Digital Marketing Manager

hace 3 días

Madrid, Madrid, España Ria Financial A tiempo completo
Job Title: Digital Marketing Manager - Web Content Specialist

Ria Financial is seeking a highly skilled Digital Marketing Manager - Web Content Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy for our public website and app in the EU market.

Key Responsibilities:
  • Develop and implement a content strategy that aligns with our business goals and objectives.
  • Manage complex web projects to improve site design, features, and content, working closely with cross-functional teams.
  • Create and edit high-quality digital content, including UX page layouts and compelling copy, in accordance with our brand voice and tone.
  • Craft detailed web user personas, content matrices, and customer-centric content roadmaps.
  • Conduct market research and competitor analysis to identify top content gap opportunities and position our website on the cutting edge of the money transfer market.
  • Manage relationships with stakeholders and develop a streamlined system to support their requests and requirements.
  • Improve back-end content strategy within our CMS and write content documentation, including training guides and best practices.
  • Conduct targeted A/B testing to test, track, and improve web content.
  • Collaborate on digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages.
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content.
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives.

Requirements:

  • 5-7 years of experience in content marketing or web content creation.
  • Bachelor's degree in Marketing, Journalism, English, Design, or a similar area of study.
  • Experience working with a Content Management System (CMS) like WordPress or similar.
  • Strong ability to write and edit for a web-based audience.
  • Basic knowledge of search engine optimization (SEO) best practices.
  • Creativity, resourcefulness, and a detail-oriented approach.
  • A knack for staying organized with multiple deliverables and competing timelines.
  • Flexibility to evolve strategies quickly and effectively.
  • Experience managing a small team.
  • Bonus points for experience with HTML/CSS and basic web design.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:

Please submit your application, including your resume and a cover letter, to [insert contact information].

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