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Performance Marketing Lead

hace 2 meses

Madrid, Madrid, España Last Minute Group A tiempo completo

**Job Summary**

Last Minute Group is seeking a highly motivated and ambitious Performance Marketing Lead (SEM) to join our team. As a key member of our marketing department, you will be responsible for developing and implementing business strategies across our brands and products, with a strong focus on the Search Engine Marketing (SEM) channel.

**Key Responsibilities:**

  • Develop customer acquisition strategies across different products for the SEM channel, aligning with marketing and business objectives.
  • Monitor and analyze sales, profitability, and target tracking metrics on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods to drive growth.
  • Lead interaction with product owners and coordinate internally to develop effective strategies for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics, such as market share and competition, proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.

**Requirements:**

  • Strong understanding of SEM channels and their role in driving customer acquisition.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and drive business decisions.
  • Proven track record of developing and implementing successful marketing strategies.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to think creatively and develop innovative solutions to drive business growth.