Marketing Specialist:B Demand Generation
hace 1 mes
About Qoria
Qoria is a global leader in child digital safety technology and services, headquartered in Perth, Australia. We operate under various brands, including Linewize, Smoothwall, and Qoria, serving over 27,000 schools and 6 million parents in 100+ countries.
Our Mission
We aim to protect children from seeing harmful content online, identify those at risk, and ensure teachers maintain focus and safe learning in the digital classroom.
The Opportunity
We are seeking a B2B Demand Generation Marketing Specialist to help us attract international schools in EMEA and LATAM. This role involves developing and implementing a marketing strategy that engages our audience at every stage of their journey.
Key Responsibilities
- Narrative Strategy and Thought Leadership: Craft a narrative strategy to guide our marketing efforts, ensuring we connect with our audience in meaningful ways.
- Content Creation and Management: Create and manage high-quality content, including webinars, blog articles, and email campaigns, tailored to engage users at different stages of their journey.
- Campaign Execution: Plan and execute demand generation campaigns to attract, engage, and convert our target audience.
- Performance Analysis: Analyze and report on marketing effectiveness, using data to make informed adjustments.
- Collaboration: Work closely with our in-house creative design and video production team to ensure high-quality outputs and align operations to our global marketing standards.
- Sales Development Support: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up for sales enablement.
Requirements
- Strong Writing Skills
- At Least 3 Years Experience in Creative, Demand Generation Marketing
- Strong Understanding of Digital Marketing Channels and Tools
- Excellent Communication Skills in Spanish and English
- Ability to Analyze Data and Derive Actionable Insights
- Creative and Strategic Thinking
- Self-Motivated and Team-Oriented
Why Qoria?
Contribute to a mission that supports the safety and wellbeing of children globally.
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