Digital Marketing Specialist

hace 5 días

Barcelona, Barcelona, España Jobbatical A tiempo completo
Job Title: Digital Marketer – Demand Generation SpecialistJob Summary:

We are seeking a highly skilled Digital Marketer to join our team as a Demand Generation Specialist. As a key member of our marketing team, you will be responsible for developing and implementing demand generation campaigns across multiple channels to drive a continuous flow of qualified leads.

Key Responsibilities:
  • Lead Generation Strategy: Develop and execute demand generation campaigns to drive qualified leads, leveraging search engines, social media, email, content marketing, and paid advertising.
  • Campaign Execution: Plan, execute, and optimize digital marketing campaigns to increase brand awareness, attract high-quality prospects, and convert leads into customers.
  • SEO/SEM Optimization: Collaborate with the content and SEO teams to improve organic visibility and implement SEM strategies for better lead generation.
  • Email Marketing: Design and execute email marketing campaigns to nurture leads and move them through the sales funnel.
  • Content Development: Collaborate with content teams to create relevant, compelling, and conversion-focused assets, including landing pages, blogs, eBooks, webinars, case studies, and whitepapers.
  • Paid Advertising: Manage paid channels (Google Ads, LinkedIn, etc.) and optimize ad spend to maximize ROI.
  • Analytics & Reporting: Monitor, analyze, and report on the effectiveness of demand generation campaigns, using tools like Google Analytics and Semrush.
  • Marketing Automation: Utilize marketing automation tools to streamline campaign execution, lead nurturing, and segmentation for personalized experiences.
Qualifications:
  • 3+ years of experience in digital B2B marketing, with a strong focus on demand generation.
  • Proven ability to design and execute effective demand generation strategies that drive measurable results.
  • Hands-on experience with digital marketing channels (SEO, SEM, email marketing, social media, display advertising).
  • Expertise in marketing automation and CRM tools (e.g., HubSpot, Marketo, Amplemarket, Pipedrive).
  • Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
  • Experience with lead nurturing, and conversion rate optimization.
  • Excellent communication skills and the ability to collaborate across departments.
  • Familiarity with content creation and inbound marketing methodologies.
Preferred Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in B2B marketing or technology-focused industries.
  • Certifications in Google Ads, HubSpot, or similar marketing tools.
  • Able to work independently, be proactive, and advise on continuous improvement initiatives.
Additional Information:

We are a remote-friendly company, so you can work from your home office anywhere in the world.

Our offer to you includes:

  • Strong compensation package, including company share options.
  • Wellness and educational perks.
  • 3 YOLO days annually.
  • 28 Days annual holiday.
  • Flexible working time.
  • Annual offsite and other team events.

You can learn more about the company and the team here: https://jobbatical.com/about

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