Founding GTM
hace 4 días
Founding GTM (Go-to-Market) — Education Industry
Sobre Reshape
En Reshape construimos agentes conversacionales de IA para automatizar procesos comerciales en el sector educativo. Trabajamos con los principales clientes de la industria y estamos en pleno crecimiento gracias a un producto diferencial que dispara la facturación de nuestros clientes.
Buscamos a nuestra primera persona de Go-to-Market con mentalidad de fundador: alguien que disfrute creando pipeline desde cero, aprendiendo rápido y cerrando clientes.
El rol
Como Founding GTM, serás responsable del ciclo completo desde la generación de oportunidades hasta el cierre:
- Prospectar cuentas target de forma proactiva y creativa (outbound moderno).
- Cualificar leads (pain, timing, budget, stakeholders, proceso de compra).
- Gestionar y avanzar oportunidades en el funnel: discovery → demo → propuesta → cierre.
- Coordinarte con founders y producto para adaptar el pitch, descubrir patrones y mejorar el playbook.
- Convertirte en "power user" del producto: entender cómo funcionan nuestros agentes, casos de uso y resultados.
- Mantenerte al día de avances en AI conversacional y aplicarlos a mensajes, demos y estrategia de canal.
Qué harás en el día a día
- Definir ICP, segmentación y listas (con datos y criterio comercial).
- Diseñar secuencias y campañas: email, LinkedIn, llamadas, WhatsApp y creatividad "value-first".
- Ejecutar discovery calls y demos con foco en outcomes (ROI, conversión, eficiencia).
- Construir casos de negocio: métricas, hipótesis, pilotos, plan de implementación.
- Empujar deals con seguimiento impecable: momentum, próximos pasos claros, cierre.
- Documentar learnings: objeciones, triggers, mensajes que convierten, casos ganadores.
Lo que buscamos (Must-have)
1) Generación de oportunidades + cierre
- Has prospectado activamente (outbound) y sabes crear interés desde cero.
- Te gusta vender y también operar: pipeline, follow-up, rigor y velocidad.
2) Literacy tecnológico
- Entiendes o aprendes rápido: CRMs, integraciones, datos, APIs "lo justo para vender bien".
- Curiosidad real por AI y capacidad de explicarla en lenguaje negocio.
3) Creatividad comercial
- Prospectar hoy es aportar valor: ideas para abrir puertas, contenido útil, enfoques no obvios.
- Escribes bien (mensajes cortos, claros y con intención).
4) Mentalidad founder/ownership
- Autonomía, intensidad, accountability.
- Te adaptas al caos productivo de early-stage.
Puntos extra (Nice-to-have)
- Experiencia vendiendo a
educación
(universidades, bootcamps, business schools, formación profesional, etc.). - Has vendido SaaS B2B con integraciones / workflows.
- Has trabajado en entornos de alto ritmo (startup, consultoría comercial, growth).
Qué ofrecemos
- Impacto real: serás la pieza clave del crecimiento early-stage.
- Trabajo directo con founders y aprendizaje brutal (producto + mercado + AI).
- Autonomía para construir: playbook, mensajes, ICP, estrategia de canal.
- Compensación competitiva + variable por performance (y posibilidad de upside según encaje/etapa).
- Madrid (híbrido) o remoto en España si el encaje es excepcional.
- Condiciones económicas competitivas con salario base sólido y comisiones uncapped.
Cómo mediremos el éxito (primeros 3–6 meses)
- Pipeline creado (oportunidades cualificadas) y consistencia semanal.
- Ratio de conversión por etapas del funnel.
- Velocidad de ciclo y calidad del forecast.
- Primeros cierres + aprendizaje documentado (playbook repetible).
Proceso
- Intro call (fit + motivación)
- Caso práctico corto (mensajería + estrategia outbound + mini discovery)
- Call final.
Buscamos que la persona se incorpore el 10 de febrero.
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