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American Sports CRM Professional
hace 1 mes
We are seeking a highly experienced Senior CRM Manager to join our team at DAZN, based in Madrid. This role will focus on leading multi-channel campaign planning for our CRM calendar focused on one of the top four sports leagues to drive revenue growth, upsell, and subscriber retention.
About the Role:- Lead multi-channel campaign planning for our CRM calendar focused on one of the top four sports leagues to drive revenue growth, upsell, and subscriber retention.
- Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
- Oversee creative briefs, asset coordination, and below-the-line messaging specific to the sport, ensuring engaging and effective copy.
- Drive personalization and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
- Champion testing and optimization of CRM strategies, working with DAZN's marketing and creative teams to refine messaging, creative, and content.
- Proven experience in a CRM role.
- Bilingual English skills, enabling content creation in English and effective communication across diverse teams and stakeholders.
- Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests.
- Ability to thrive in a fast-paced, dynamic, and international environment with impeccable time management, agility, and quick problem-solving skills.
- A proactive approach to proposing and sharing new ideas to enhance CRM communications.
- Strong stakeholder management abilities in a multinational matrix structure, with a focus on influencing senior leaders in diverse markets.
- A passion for American sports or a deep understanding of subscription services, especially in an international context, is highly desirable.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
Benefits:- Estimated salary: €75,000 - €90,000 per year, depending on experience.
- Access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.
