Lead CRM Strategist
hace 1 día
About DAZN:
DAZN is on a mission to become the world's largest sports broadcaster and one of the biggest entertainment services globally. Our platform offers an unparalleled experience, providing users with access to live and on-demand sports content.
Job Overview:
We are seeking a talented CRM Manager to join our team in Madrid. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaign plans focused on driving revenue growth, upsell, and subscriber retention.
Key Responsibilities:
- Develop and lead multi-channel campaign planning for our CRM calendar focused on one of the top four U.S. sports leagues.
- Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
- Oversee creative briefs, asset coordination, and below-the-line messaging specific to the sport, ensuring engaging and effective copy.
- Drive personalization and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
- Champion testing and optimization of CRM strategies, working with DAZN's marketing and creative teams to refine messaging, creative, and content.
Requirements:
- Proven experience in a CRM role.
- Bilingual English skills, enabling content creation in English and effective communication across diverse teams and stakeholders.
- Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests.
- Ability to thrive in a fast-paced, dynamic, and international environment with impeccable time management, agility, and quick problem-solving skills.
- A proactive approach to proposing and sharing new ideas to enhance CRM communications.
- Strong stakeholder management abilities in a multinational matrix structure, with a focus on influencing senior leaders in diverse markets.
- A passion for American sports or a deep understanding of subscription services, especially in an international context, is highly desirable.
What We Offer:
- An estimated salary range of €45,000 - €65,000 per annum.
- Benefits include access to DAZN, medical insurance fully funded by the company, flexible compensation policy, refer-a-friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.
- Please note that some members of our Talent Acquisition team and Hiring teams are based in the UK, so parts of the recruitment process may be conducted in English.
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