Lead CRM Strategist

hace 1 día


Madrid, Madrid, España Dazn A tiempo completo

About DAZN:

DAZN is on a mission to become the world's largest sports broadcaster and one of the biggest entertainment services globally. Our platform offers an unparalleled experience, providing users with access to live and on-demand sports content.

Job Overview:

We are seeking a talented CRM Manager to join our team in Madrid. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaign plans focused on driving revenue growth, upsell, and subscriber retention.

Key Responsibilities:

  • Develop and lead multi-channel campaign planning for our CRM calendar focused on one of the top four U.S. sports leagues.
  • Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
  • Oversee creative briefs, asset coordination, and below-the-line messaging specific to the sport, ensuring engaging and effective copy.
  • Drive personalization and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
  • Champion testing and optimization of CRM strategies, working with DAZN's marketing and creative teams to refine messaging, creative, and content.

Requirements:

  • Proven experience in a CRM role.
  • Bilingual English skills, enabling content creation in English and effective communication across diverse teams and stakeholders.
  • Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests.
  • Ability to thrive in a fast-paced, dynamic, and international environment with impeccable time management, agility, and quick problem-solving skills.
  • A proactive approach to proposing and sharing new ideas to enhance CRM communications.
  • Strong stakeholder management abilities in a multinational matrix structure, with a focus on influencing senior leaders in diverse markets.
  • A passion for American sports or a deep understanding of subscription services, especially in an international context, is highly desirable.

What We Offer:

  • An estimated salary range of €45,000 - €65,000 per annum.
  • Benefits include access to DAZN, medical insurance fully funded by the company, flexible compensation policy, refer-a-friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.
  • Please note that some members of our Talent Acquisition team and Hiring teams are based in the UK, so parts of the recruitment process may be conducted in English.

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