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Senior CRM Strategist

hace 1 mes

Madrid, Madrid, España Dazn A tiempo completo
Job Summary:

As a Senior CRM Strategist at DAZN, you will lead the definition and execution of the CRM and Retention strategy for Spain. You will have experience setting up and operating marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills, you will be comfortable translating complex data and insight into simple and meaningful customer initiatives and communications.

Key Responsibilities:
  • Develop and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
  • Own the execution of the strategy supported by central and local resources.
  • Work together with the wider Marketing Team in the region, local Customer Service, and local Programming.
  • Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/retention, win-back) to the business.
  • Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial, and CS team.

You'll have:
  • Experience leading CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/reporting).
  • Proven experience in digital CRM media, email/mobile app campaign management, analytics, & conversion optimisation.
  • Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
  • Proficiency with Marketing Automation Technology Platforms.
  • Understanding of engagement and retention metrics.
  • Ability to thrive in a fast-paced, innovative and collaborative international environment.

About DAZN:

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE 'HOW' IN WHAT WE DO:

AMBITIOUS:
People who want to make a big impact and drive DAZN forward