CRM Product Strategist
hace 1 mes
About the Role
We are seeking a skilled CRM Product Owner to join our team at Infosys. As a key member of our digital transformation team, you will play a crucial role in defining and leading CRM transformations for our clients.
Key Responsibilities
- Partner with markets to co-create product strategy and drive product roadmaps
- Measure success and implement improvements deriving from learnings
- Manage and report on the evolution of products within the CRM area
- Automate marketing tasks such as email campaigns, social media posting, and lead nurturing
- Manage dependencies/integrations with other digital functions and partner with the IT organization to deliver product increments and define requirements/user stories
Requirements
- 8+ years of professional experience in a multi-national business environment with 3+ years of experience as a product manager in a digital environment
- Hands-on experience with CRM/marketing experience management from either a business-user perspective or a development perspective
- Experience with functions such as segmentation and targeting, campaign management, automated email marketing, social media management, customer journey mapping, and CRM integration
- Experience in Salesforce marketing cloud: Email Studio, Mobile Studio, Journey Builder, Advertising Studio, Social Studio, Content Builder, Audience Studio, Interaction Studio, Datorama, Pardot
- An analytic mindset with a passion for providing insights into campaign performance, customer behavior, and ROI to help clients optimize future strategies
- Experience in working with stakeholders and experts at various organizational levels
- Team player with high resilience and a solution-oriented attitude
- Self-starter with proven experience in delivering consumer-related capabilities together with IT and vendor teams
- Experience with agile/SCRUM methodologies would be an advantage
- Good interpersonal, communication skills (written and verbal) and storytelling skills
- Fluent in English
What We Offer
As a CRM Product Owner at Infosys, you will have the opportunity to work with a talented team of experts to deliver innovative solutions to our clients. We offer a dynamic and entrepreneurial environment with opportunities for growth and development.
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