CRM Product Strategist

hace 1 semana

Madrid, Madrid, España Infosys A tiempo completo

About the Role

We are seeking a skilled CRM Product Owner to join our team at Infosys. As a key member of our digital transformation team, you will play a crucial role in defining and leading CRM transformations for our clients.

Key Responsibilities

  • Partner with markets to co-create product strategy and drive product roadmaps
  • Measure success and implement improvements deriving from learnings
  • Manage and report on the evolution of products within the CRM area
  • Automate marketing tasks such as email campaigns, social media posting, and lead nurturing
  • Manage dependencies/integrations with other digital functions and partner with the IT organization to deliver product increments and define requirements/user stories

Requirements

  • 8+ years of professional experience in a multi-national business environment with 3+ years of experience as a product manager in a digital environment
  • Hands-on experience with CRM/marketing experience management from either a business-user perspective or a development perspective
  • Experience with functions such as segmentation and targeting, campaign management, automated email marketing, social media management, customer journey mapping, and CRM integration
  • Experience in Salesforce marketing cloud: Email Studio, Mobile Studio, Journey Builder, Advertising Studio, Social Studio, Content Builder, Audience Studio, Interaction Studio, Datorama, Pardot
  • An analytic mindset with a passion for providing insights into campaign performance, customer behavior, and ROI to help clients optimize future strategies
  • Experience in working with stakeholders and experts at various organizational levels
  • Team player with high resilience and a solution-oriented attitude
  • Self-starter with proven experience in delivering consumer-related capabilities together with IT and vendor teams
  • Experience with agile/SCRUM methodologies would be an advantage
  • Good interpersonal, communication skills (written and verbal) and storytelling skills
  • Fluent in English

What We Offer

As a CRM Product Owner at Infosys, you will have the opportunity to work with a talented team of experts to deliver innovative solutions to our clients. We offer a dynamic and entrepreneurial environment with opportunities for growth and development.

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