Sports Marketing Manager

hace 12 horas


Madrid, Madrid, España Dazn A tiempo completo

Job Title: Sports Marketing Manager - Upsell and Retention

Location: Madrid, Spain

Schedule: Full-Time, Permanent

Team: Marketing

Department: Marketing & PR

About the Role

We are seeking an experienced Sports Marketing Manager to lead our CRM efforts in driving revenue growth, upsell, and subscriber retention for one of the top four U.S. sports leagues.

As a key member of our marketing team, you will be responsible for developing and executing multi-channel campaign plans that engage and retain our subscribers.

About DAZN

DAZN is a fast-paced, commercial environment where we are committed to becoming the world's largest sports broadcaster and one of the biggest entertainment services globally.

We believe in the importance of keeping our existing customers engaged and retained, and we're looking for someone who shares our vision and passion for American sports and subscriptions.

Your Responsibilities

  • Lead multi-channel campaign planning for our CRM calendar focused on one of the top four U.S. sports leagues to drive revenue growth, upsell, and subscriber retention.
  • Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch.
  • Oversee creative briefs, asset coordination, and below-the-line messaging specific to the sport, ensuring engaging and effective copy.
  • Drive personalization and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact.
  • Champion testing and optimization of CRM strategies, working with DAZN's marketing and creative teams to refine messaging, creative, and content.

About You

  • Proven experience in a CRM role, with a background in end-to-end CRM campaign delivery, segmentation, and personalization.
  • Confident in copywriting and briefing assets to drive maximum user engagement.
  • Familiarity with lifecycle automations, test-and-learn initiatives, and stakeholder relationship management.

What We Offer

  • A competitive salary of €60,000 - €80,000 per annum, depending on experience.
  • Access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.

How to Apply



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