Sports Marketing Specialist

hace 7 días


Madrid, Madrid, España Specialized A tiempo completo

**Marketing Coordinator - Iberia Region**

Specialized is seeking a highly motivated and experienced Marketing Coordinator to support local marketing efforts across Spain and Portugal.

  • Team Management

    • Manage and mentor a team of Marketing professionals, fostering a collaborative and high-performance culture.
    • Ensure the team has the necessary resources and guidance to execute local campaigns effectively.
  • Campaign Execution

    • Implement regional campaigns and tailor them to local audiences.
    • Coordinate creative content with regional teams and ensure consistent brand messaging.
    • Plan campaigns focused on cycling-related activities, especially cycling products and events.
  • Communication & Media

    • Coordinate relationships strategies with local media partners (digital, print).
    • Coordinate communication strategies, press releases, and public relations activities.
    • Monitor media performance and recommend optimization strategies.
  • Retail & Event Marketing

    • Collaborate with retail teams and distributors on activations, in-store displays, and product launches.
    • Plan and support cycling-related events or sport activations with retailers.
    • Deliver point-of-sale materials and ensure merchandising excellence.
  • Market Insights & Reporting

    • Track local trends, consumer behavior, and competitors' activities.
    • Provide insights to the Market Leader for strategy optimization and coordinate with the Cluster MKT Lead the local approach.
  • Budget Management

    • Monitor local marketing budgets and ensure campaigns are delivered on time and within budget.
    • Track KPIs and report on campaign effectiveness, using data for continuous improvement.

**Requirements**

  • Bachelor's degree in Marketing, Business, or related field.
  • 5/7+ years of marketing experience, ideally in sports or cycling-related sectors.
  • Strong project management and communication skills.
  • Proficiency in data analysis and reporting tools.
  • Proficiency in Spanish and English (Portuguese is a plus).
  • Passion for sports, especially cycling, is highly preferred.


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