Sports Marketing Specialist
hace 7 días
**Marketing Coordinator - Iberia Region**
Specialized is seeking a highly motivated and experienced Marketing Coordinator to support local marketing efforts across Spain and Portugal.
Team Management
- Manage and mentor a team of Marketing professionals, fostering a collaborative and high-performance culture.
- Ensure the team has the necessary resources and guidance to execute local campaigns effectively.
Campaign Execution
- Implement regional campaigns and tailor them to local audiences.
- Coordinate creative content with regional teams and ensure consistent brand messaging.
- Plan campaigns focused on cycling-related activities, especially cycling products and events.
Communication & Media
- Coordinate relationships strategies with local media partners (digital, print).
- Coordinate communication strategies, press releases, and public relations activities.
- Monitor media performance and recommend optimization strategies.
Retail & Event Marketing
- Collaborate with retail teams and distributors on activations, in-store displays, and product launches.
- Plan and support cycling-related events or sport activations with retailers.
- Deliver point-of-sale materials and ensure merchandising excellence.
Market Insights & Reporting
- Track local trends, consumer behavior, and competitors' activities.
- Provide insights to the Market Leader for strategy optimization and coordinate with the Cluster MKT Lead the local approach.
Budget Management
- Monitor local marketing budgets and ensure campaigns are delivered on time and within budget.
- Track KPIs and report on campaign effectiveness, using data for continuous improvement.
**Requirements**
- Bachelor's degree in Marketing, Business, or related field.
- 5/7+ years of marketing experience, ideally in sports or cycling-related sectors.
- Strong project management and communication skills.
- Proficiency in data analysis and reporting tools.
- Proficiency in Spanish and English (Portuguese is a plus).
- Passion for sports, especially cycling, is highly preferred.
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