Business Development Manager On Trade

hace 2 semanas


Málaga, Málaga, España Bacardi-Martini A tiempo completo

Key Responsibilities:

As a member of the On-Trade team, you will contribute to delivering two key objectives: EFO and new model. Your focus will be on implementing the Commercial plan that meets customer programs agreed in the Country Integrated Activity Plan (IAP) specific to On-Trade customers. You will negotiate with Point Sales to achieve Distribution & Visibility targets. You will drive the use of Picture of Success and approach to activate our brands, influencing consumers at the point of purchase. You will identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance at On-Trade customers in your region, achieving value creation.

About the Role:

This role is accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the On-Trade customers. You will need to negotiate in the Point Sales to deliver Distribution & Visibility targets. You will drive the use of Picture of Success and approach to activate our brands, influencing consumers at the point of purchase. You will identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance at On-Trade customers in your region, achieving value creation.



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