Data Driven Marketing Strategist

hace 6 días


Madrid, Madrid, España Lastminute Group A tiempo completo

We are looking for a highly skilled Marketing Analytics Lead to join our Data & Analytics department at Lastminute Group. As a member of our team, you will play a critical role in driving our Marketing & Media data domain forward.

Your primary responsibility will be to oversee the collection, integration, and management of our marketing data from various sources including digital marketing platforms, website analytics, and third-party data providers. You will also be responsible for supervising the development of dashboards, reports, and visualizations to communicate key marketing metrics, performance trends, and insights to our marketing stakeholders.

With a competitive salary range of €80,000 - €110,000 per year, depending on location and experience, this role offers a unique opportunity to grow your career in a dynamic and inclusive international environment.

Responsibilities:
  • Define and review an overarching marketing analytics strategy aligned with our company business goals identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
  • Manage data quality control measures and data validation processes to ensure data accuracy, consistency, and completeness.
  • Develop and maintain dashboards, reports, and visualizations to communicate key marketing metrics, performance trends, and insights.
  • Analyze marketing data to uncover insights, trends, and patterns that drive actionable recommendations for optimizing our marketing strategies.
  • Work closely with other data domain teams to ensure alignment and coherence of overall data initiatives.


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