Data-Driven Marketing Strategist

hace 4 días


Madrid, Madrid, España Indicia Worldwide A tiempo completo

Role Overview

We are seeking a seasoned Data-Driven Marketing Strategist to join our team at Indicia Worldwide. As a key member of our Martech Engineering department, you will play a critical role in helping us drive business growth through data-driven marketing strategies.

About Us

Indicia Worldwide is a global data and technology led marketing agency that works with some of the world's biggest brands. We see ROI where others don't, and we are committed to pushing the limits of data-driven marketing.

Your Responsibilities

  • Develop best-in-class understanding of execution and optimisation to multiple digital channels through advances in marketing technology (Martech) stacks both internally and externally.
  • Leverage industry best practices to deliver a consistent, reliable, and predictable service to our clients.
  • Contribute to the development of Indicia's Customer Engagement Platform (CEP) methodology and best practices for the use of Adobe, Braze, Iterable, and Moengage.
  • Support scoping, planning, estimation, and delivery of client CEP and CDP implementations and migrations.
  • Support pre-sales activity and knowledge differentiation through presentations, whitepapers, and other sales collateral.

Requirements

  • Demonstrable experience in a mainstream Martech technology toolset e.g. Braze, Iterable, Tealium, Segment, Amplitude, Adobe, Salesforce, Unica, Alterian etc.
  • Experience in leveraging tools in the context of A/B testing and digital optimization.
  • Proven experience in best practice email deployments including reputation management and send plan design during IP warm-up.
  • Knowledge of online analytics platforms such as Adobe or Google Analytics.
  • Knowledge of Data Protection & GDPR along with its impact on digital marketing activity.

What We Offer

This role can be based remotely within Spain with occasional travel to our Madrid or Barcelona office. We offer a competitive salary of €75,000 - €90,000 per year, depending on experience, plus benefits package.

Join Our Team



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