Data-Driven Marketing Strategist With SQL Expertise

hace 2 días


Madrid, Madrid, España Zooplus Se A tiempo completo
Unlocking Marketing Excellence

We are seeking a seasoned Data-Driven Marketing Strategist with expertise in SQL to join our team at Zooplus SE. As a key member of our marketing analytics team, you will be responsible for driving business growth through data-driven decision making and strategic media investment planning.

About the Role

In this role, you will work closely with our Marketing Analytics Spoke Lead and Marketing Intelligence Director to develop and implement a full-funnel measurement strategy for offline and digital media channels' effectiveness. Your responsibilities will include:

  • Establishing an incrementality framework for testable channels and coordinating tests with marketing managers
  • Collaborating with Marketing Measurement and Planning Experts to improve our media optimization strategies and achieve high-level business goals with measurement constraints
  • Identifying the effectiveness of marketing campaigns for different business ROI drivers in various customer cohorts
Requirements

To succeed in this role, you will need:

  • 4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst, or Measurement Specialist
  • Bachelor's or Master's degree in Information Systems, Business Informatics, Statistics, Data Science, or a related field
  • Very good understanding of marketing measurement, including ATL (Above-the-Line) advertising
  • Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
  • Strong SQL skills and a good understanding of relational databases
  • Working experience with tools such as Tableau, PowerBI, QlikView, or similar
  • Familiarity with Adobe Analytics, Google Analytics, or similar
  • Experience with media mix modeling (MMM) solutions is a plus
  • Fluency in English; any other European language is a plus
What We Offer

We offer a competitive salary range of €60,000 - €80,000 per year, depending on experience, plus a comprehensive benefits package that includes:

  • 20% discount in our zooplus shop
  • Internal and external training opportunities
  • Team events and social activities
  • 28 vacation days and days off on 24th and 31st of December
  • Corporate rates at a local gym chain (Body & Soul)
  • Company mobile phone for work and personal use

If you are a motivated and results-driven professional with a passion for data analysis and marketing strategy, we encourage you to apply for this exciting opportunity.



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