Data-Driven Digital Strategist

hace 1 mes


Madrid, Madrid, España Diageo A tiempo completo

**About Diageo**


Diageo is the world's leading premium drinks company with a rich history of iconic brands. We're on a mission to celebrate life, every day, everywhere, through our purpose-driven approach. Our Connected Consumer Engagement team is at the forefront of this journey, revolutionizing eCommerce in one of the fastest-growing areas of our business.


**The Role**


We're seeking a talented Data-Driven Digital Strategist to join our team. As Analytics and CMS Manager, you'll play a critical role in using data to enhance our digital presence across content and e-commerce platforms. Your expertise will drive engagement, strengthen brand loyalty, and inform data-driven strategies.


**Key Responsibilities**



  1. Conduct in-depth analyses of our website's performance, focusing on content engagement and e-commerce effectiveness.
  2. Lead our Content Management System (CMS), creating new sections, uploading content, and ensuring optimal user experience.
  3. Develop and implement A/B testing efforts, applying findings to content presentation and e-commerce strategies.
  4. Work closely with content creators, e-commerce teams, and technical staff to optimize digital experiences.

**Requirements**



  • Proven expertise in analytics tools, including Google Analytics (GA4 preferred), and Excel.
  • Strong interpersonal skills to convey analytical findings to non-technical partners.
  • Hands-on approach to CMS management with a keen eye for detail.

**Why Diageo?**


At Diageo, we offer a dynamic and inclusive work environment, where you'll have the opportunity to grow your skills and career. Join our team and contribute to shaping the future of our iconic brands.


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