Marketing Data Strategist

hace 1 semana

Madrid, Madrid, España Agilent Technologies A tiempo completo
Job Overview
As a Marketing Data Strategist at Agilent Technologies, you will play a crucial role in driving business and marketing analytics for global and regional marketing programs. This position requires sophisticated analysis of internal and external databases to generate insights that inform marketing strategies and meet business goals.

Main Responsibilities
Generate data-driven insights and recommendations using analytic tools to develop business and marketing analytics for marketing strategy, programs, and campaigns. Analyze customer purchase/transaction patterns to surface customer trends and demand generation opportunities by using statistics/predictive modeling. Annotate and maintain database technologies and processes for existing projects and processes to measure marketing program performance and enrich business / market intelligence. Design and implement tests to measure the effectiveness of marketing communication strategies. Conduct post-execution campaign analysis to identify best practices, interpretation and recommendations, and opportunities for campaign improvement. Analyze long-term trends to discover opportunities for improvement in marketing programs. Provide consultation to business partners on designing and measuring data-driven marketing programs. Partner and collaborate with Marketing and Digital teams. Maintain an ongoing understanding of business, digital, and marketing goals as a foundation for thoughtful business information solutions. Maintain expertise in database technologies.

Requirements
4+ years of experience in Marketing and/or Digital analytics. Bachelor's degree in marketing, science/engineering, statistics, analytics, or related field; MBA preferred. CRM-related experience (SAP and/or Salesforce.Com preferred). Proficient in Office 360. Experience with Adobe Analytics and/or Adobe Customer Journey Analytics. Proficient in Google Analytics (GA4) preferred. Strong communication skills and the ability to process and present vast amounts of data into meaningful information. Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team. Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change. Effective project management and organizational skills. Works well with a diverse group of individuals throughout a global organization.

Benefits
Agilent Technologies offers a full-time weekly schedule with the option to work remotely. The full-time equivalent pay range for this position is $87,600.00 - $164,250.00 per year plus eligibility for bonus, stock, and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. As an equal employment opportunity and affirmative action employer, we value diversity at all levels. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation. We are committed to diversity in the workplace and strive to support candidates with disabilities.

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