Data-Driven Marketing Strategy Lead
hace 3 días
Celonis, a global leader in Process Mining technology and one of the world's fastest-growing SaaS firms, is seeking an experienced Data-Driven Marketing Strategy Lead. As a key member of our marketing team, you will play a critical role in driving our data-driven marketing strategy by analyzing complex data sets, deriving actionable insights, and presenting findings to key stakeholders.
About the Role:
As a Data-Driven Marketing Strategy Lead, you will be responsible for ensuring data integrity, accuracy, and consistency across all marketing datasets. You will work closely with IT and data teams to manage data sources, establish data standards, and implement best practices for data management. Additionally, you will analyze large datasets from various marketing channels to assess campaign performance, customer behavior, and market trends.
Main Responsibilities:
- Develop and execute a data-driven marketing strategy that aligns with our business objectives.
- Analyze complex data sets to identify trends, patterns, and insights that inform marketing decisions.
- Present findings and recommendations to key stakeholders, including senior leadership and cross-functional teams.
- Collaborate with IT and data teams to ensure seamless integration of data sources into visualization tools.
- Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
Requirements:
This role requires a bachelor's degree in Marketing, Business, Statistics, Economics, or a related field, with 7-10 years of experience in marketing analytics, data analysis, or a related field. A master's degree is preferred. The ideal candidate should have proficiency in data analysis and visualization tools, strong analytical and critical thinking skills, excellent communication and presentation skills, and the ability to manage multiple projects and priorities in a fast-paced environment.
Salary: $120,000 - $180,000 per year, depending on location and experience.
Benefits:
We offer a comprehensive benefits package, including great compensation and benefits packages (equity, life insurance, time off, generous leave for new parents from day one), physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics), and a global and growing team of Celonauts from diverse backgrounds to learn from and work with.
About Us:
Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience, and reduce carbon emissions. Our Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes.
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