Director of Brand Marketing and Strategy

hace 1 día


Madrid, Madrid, España Preply A tiempo completo

Director of Brand Marketing and Strategy

About the Opportunity:

We are seeking a Director of Brand Marketing and Strategy to lead our brand marketing efforts and drive growth. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our business objectives.

Key Responsibilities:

  1. Partner with our Chief Brand Officer and other senior stakeholders to raise the bar of our Brand in multiple applications, from Marketing, Product and Sales.
  2. Develop, implement and scale a comprehensive brand measuring framework to track media impact and support budget allocation decisions.
  3. Act as the sponsor across the organization for quantifying brand activities, actively communicating opportunities for improvement and showcasing successful case studies.
  4. Lead a cross-functional team to define success metrics for our campaigns and develop a campaign/production calendar and campaign reviews to ensure alignment with organizational goals.
  5. Build and evolve a team of content creators, social media managers, and campaign managers.
  6. Define the global technology stack for Communications management and measurement, including media intelligence, influencer research and measurement, social media planning, and listening tools.
  7. Inspire the team to implement a data-driven approach to identify relevant audiences and determine the most effective channels to reach them.
  8. Connect the Marketing, Creative and Brand teams to use performance data to influence the content creation, focusing on increasing impact of campaigns, align brand storytelling and design a short, mid and long-term communication strategy.

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