Director of Brand Marketing and Strategy
hace 1 día
Director of Brand Marketing and Strategy
About the Opportunity:
We are seeking a Director of Brand Marketing and Strategy to lead our brand marketing efforts and drive growth. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our business objectives.
Key Responsibilities:
- Partner with our Chief Brand Officer and other senior stakeholders to raise the bar of our Brand in multiple applications, from Marketing, Product and Sales.
- Develop, implement and scale a comprehensive brand measuring framework to track media impact and support budget allocation decisions.
- Act as the sponsor across the organization for quantifying brand activities, actively communicating opportunities for improvement and showcasing successful case studies.
- Lead a cross-functional team to define success metrics for our campaigns and develop a campaign/production calendar and campaign reviews to ensure alignment with organizational goals.
- Build and evolve a team of content creators, social media managers, and campaign managers.
- Define the global technology stack for Communications management and measurement, including media intelligence, influencer research and measurement, social media planning, and listening tools.
- Inspire the team to implement a data-driven approach to identify relevant audiences and determine the most effective channels to reach them.
- Connect the Marketing, Creative and Brand teams to use performance data to influence the content creation, focusing on increasing impact of campaigns, align brand storytelling and design a short, mid and long-term communication strategy.
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