Brand Marketing Director

hace 3 días


Madrid, Madrid, España Preply A tiempo completo
Brand Marketing Director Role

At Preply, we're unlocking human potential through learning. Our brand team is the creative powerhouse behind our transformative rebrand, ensuring our brand resonates powerfully across all channels and creates a meaningful impact on our audience.

We're looking for a Brand Marketing Director to act as the bridge between our fast-moving, autonomous, and impact-driven Brand and Marketing teams, powering our growth globally. As a leader, you'll devise and drive creative ways our brand tells unique stories to reach a global and diverse base of learners and tutors.

Key Responsibilities:
  • Partner with our Chief Brand Officer and senior stakeholders to raise the bar of our Brand in multiple applications, from Marketing, Product, and Sales.
  • Develop, implement, and scale a comprehensive brand measuring framework to track media impact and support budget allocation decisions.
  • Act as the sponsor across the organization for quantifying brand activities, actively communicating opportunities for improvement, and showcasing successful case studies.
  • Lead a cross-functional team to define success metrics for our campaigns and develop a campaign/production calendar and campaign reviews to ensure alignment with organizational goals.
  • Build and evolve a team of content creators, social media managers, and campaign managers.
  • Define the global technology stack for Communications management and measurement, including media intelligence, influencer research and measurement, social media planning, and listening tools.
  • Inspire the team to implement a data-driven approach to identify relevant audiences and determine the most effective channels to reach them.
  • Connect the Marketing, Creative, and Brand teams to use performance data to influence content creation, focusing on increasing impact of campaigns, aligning brand storytelling, and designing a short, mid, and long-term communication strategy.

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