Brand Innovation Director
hace 3 días
About the Role:
We are seeking a talented Brand Innovation Director to lead the development and execution of brand strategies for our market-leading products—CSGORoll and HypeDrop.
As a key member of our team, you will be responsible for elevating Ancient Gaming's position as an industry innovator, creating impactful brand campaigns that resonate with our global audience of gamers and shoppers.
You will lead a cross-functional marketing team, shaping the voice, identity, and perception of both CSGORoll and HypeDrop.
This role demands a hands-on leader who can merge creativity with data-driven decision-making to drive consumer acquisition and retention in a fast-paced, gaming-centric market.
Key Responsibilities:
- Establish and evolve the voice of Ancient Gaming's brand portfolio, positioning CSGORoll and HypeDrop as market leaders in their respective spaces.
- Develop and execute creative, data-driven brand strategies that drive awareness, acquisition, and retention for both products.
- Ensure a consistent and innovative brand message across all channels, including digital, social, and performance marketing.
- Collaborate with the CEO to translate the company vision into actionable marketing strategies, ensuring the brand remains relevant and exciting.
- Lead, mentor, and inspire a high-performing marketing team, including areas such as performance marketing, social media, streaming, content creation, and partnerships.
- Foster a culture of excellence, collaboration, and accountability within the marketing team, while promoting autonomy and creativity.
- Set clear, aspirational goals for the team, driving high-impact results across multiple touchpoints.
- Work closely with other departments (e.g., Product, Sales, and Operations) to ensure that brand initiatives align with broader business goals.
- Lead collaboration efforts with influencers, streamers, and external agencies to enhance brand visibility and engagement.
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