Global Brand and Marketing Director

hace 3 días

Madrid, Madrid, España Continental A tiempo completo
Job Description

As the Global Brand and Marketing Manager at Continental Tires, you will be responsible for executing the marketing growth strategy for the Tire Sector. Your key objectives will be to lead the brand strategy and customer-centricity initiatives, develop and deploy the overall brand strategy and performance, and bring outside-in perspective and competitive benchmarking to adopt a future-proofed brand strategy.

Key Responsibilities
  • Develop and maintain the brand's long-term strategy, comprehensive brand guidelines, and governance process to ensure brand consistency across communication channels worldwide.
  • Establish robust and consistent KPIs to measure effectiveness and ROI, and revisit approval processes to ensure appropriate activation budgets are in place.
  • Collaborate with marketing teams across different regions to ensure the adoption of best practices, adapting strategies as necessary to fit local markets while maintaining overall strategic alignment.
  • Develop global marketing campaigns and always-on content together with Business Areas and Markets, consistent with the global brand identity, while overseeing the guidelines and assets implementation into the DAM.
Requirements
  • Academic degree in brand, marketing, communication, or an equivalent qualification.
  • Min 10 years of experience in brand management, with at least 5 years at global level within a FMCG company or creative agency.
  • Solid track record in building brand equity, consumer centricity, and turning customer insights into growth.
  • Experience leading global brand transformation, working with B2B and B2C brands.
  • Project management skills.
  • Experience in DAM and market research beneficial.
  • Professional working proficiency in English, no other language required.
What We Offer
  • Continental Value Sharing Bonus.
  • Corporate Pension Plan (after two years of seniority).
  • Flexible Compensation Plan.
  • Employee discounts on Business Schools and Tires.
  • Daily restaurant tickets.
  • 100% illness complement.
  • Recognition bonus.
  • Accident insurance.
  • Assistance at private medical clinic.
  • Co-financing of corporate medical insurance.
  • Teleworking policy.
  • Flexible timetable.
  • Irregular working day to care for children.
  • Office car park.
  • Fruits in the office.

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