Global Brand and Marketing Director

hace 3 semanas

Madrid, Madrid, España Continental A tiempo completo
Job Description

As a key member of the Continental Tires Global Marketing team, you will play a pivotal role in executing the marketing growth strategy for the Tire Sector. Your primary responsibility will be to lead the brand strategy and customer-centricity initiatives, driving business growth and revenue expansion.

Key Responsibilities:
  • Develop and deploy a comprehensive brand strategy, ensuring consistency across all communication channels worldwide.
  • Establish robust KPIs to measure brand effectiveness and ROI, revisiting approval processes and ensuring adequate activation budgets.
  • Build brand knowledge across the organization, collaborating with marketing teams to adapt strategies to local markets while maintaining strategic alignment.
  • Develop global marketing campaigns and always-on content, consistent with the global brand identity, while overseeing guidelines and assets implementation into the Digital Asset Management system.
Requirements:
  • Academic degree in brand, marketing, communication, or an equivalent qualification.
  • Minimum 10 years of experience in brand management, with at least 5 years at a global level within a FMCG company or creative agency.
  • Solid track record in building brand equity, consumer centricity, and turning customer insights into growth.
  • Experience leading global brand transformation, working with B2B and B2C brands.
  • Experience in leading people and projects in a multi-location matrix organization.
  • Project management skills.
  • Experience in DAM and market research beneficial.
  • Professional working proficiency in English, no other language required.
  • Open to travel up to 20%, including business trips abroad.
What We Offer:
  • Continental Value Sharing Bonus.
  • Corporate Pension Plan (after two years of seniority).
  • Flexible Compensation Plan.
  • Employee discounts on Business Schools and Tires.
  • Daily restaurant tickets.
  • 100% illness complement.
  • Recognition bonus.
  • Accident insurance.
  • Assistance at private medical clinic.
  • Co-financing of corporate medical insurance.
  • Teleworking policy.
  • Flexible timetable.
  • Irregular working day to care for children.
  • Office car park.
  • Fruits in the office.

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