Data-Driven Marketing Analyst
hace 4 semanas
We are seeking a highly skilled Data-Driven Marketing Analyst to join our team at Pernod Ricard. As a key member of our marketing team, you will be responsible for gathering and analyzing data to deliver insightful reports that optimize brand performance and achieve strategic objectives.
Key Responsibilities
- Collect, clean, and verify data from media agencies to ensure accurate reporting and strategic program alignment.
- Analyze brand campaign implementation and deliver performance reports versus targets, including coverage, OTS, GRPS, and budget.
- Stay in regular contact with media agencies and marketing activation teams to ensure seamless collaboration and data exchange.
- Support campaign creative diagnostics by providing actionable insights to creative and brand teams.
- Develop and maintain regular reports and dashboards that provide insights into brand performance, utilizing data visualization tools and analytics platforms.
Requirements
- Bachelor or Master degree in Marketing or Business.
- Specialization in research and/or data is a plus.
- 1-2 years of experience in a similar position (marketing analysis).
- Proficiency in both Spanish and English (written and verbal).
- Advanced skills in Microsoft Suite (mainly Excel & PowerPoint).
- Knowledge of visualization tools Think-cell & PowerBI.
- Familiarity with performance marketing tools such as Meltwater, Brand Lifts Studies, Google trend, etc.
What We Offer
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
How to Apply
If you are a motivated and detail-oriented individual with a passion for data-driven marketing, please submit your application, including your resume and a cover letter, to [insert contact information].
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