Senior Marketing Data Analyst
hace 1 semana
About the Role:
We are seeking a skilled Marketing Data Analyst to join our team at Metricool. As a Marketing Data Analyst, you will play a crucial role in driving marketing success by analyzing complex data sets and uncovering key insights.
Your Mission:
As a Marketing Data Analyst, your primary focus will be on mining and analyzing data from company databases to drive the optimization and improvement of marketing campaigns, business strategies, and overall performance.
Key Responsibilities:
- Derive key insights that support decision-making for strategic initiatives and roadmaps, ensuring a measurable impact on business outcomes.
- Build, develop, and maintain data models, reporting systems, automation processes, dashboards, and performance metrics to support critical business decisions.
- Work with large, complex data sets to solve challenging marketing problems and uncover new business opportunities.
- Communicate insights and recommendations across teams using data visualization tools like Amplitude and DataStudio, providing clear and actionable reports that drive campaign improvements.
- Lead attribution and experimentation analysis, collaborating with stakeholders to ensure data accuracy and availability in analytics platforms and data warehouses.
- Provide digital analytics support to the marketing and product teams to optimize campaign performance and identify opportunities for enhancement.
- Act as a thought partner for marketing data analytics, contributing to strategic conversations and decision-making processes.
- Champion internal processes and systems, identifying areas for improvement and driving process optimization.
Requirements:
- Expertise in digital analytics tools, particularly GA4, to track and measure key marketing performance metrics.
About Metricool:
Metricool is a fast-growing, international team where collaboration, data-driven insights, and innovation are central to everything we do. We are dedicated to helping businesses optimize their marketing efforts and make informed decisions through powerful analytics.
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