Data Analyst for Digital Marketing Strategy

hace 6 días


Madrid, Madrid, España Tbwa ChiatDay Inc A tiempo completo
Marketing Data Analyst Role

Fancy a career in data-driven decision making? As a Marketing Data Analyst at Cabify, you'll be part of an exceptional team of over 30 SQL and data visualization specialists. Your primary focus will be on ensuring every Marketing team decision is informed by robust data insights.

About the Position

You'll work closely with the Engineering discipline to conduct data analysis aimed at maximizing digital traffic sources' return. This involves sizing the impact of flows and communications to our different audiences, including CRM campaigns managed through Braze. We leverage two different data warehouses - Google BigQuery and Amazon Redshift - as well as multiple data sources related to digital networks and our customer engagement platform, Braze.

Key Responsibilities
  • Lead technical data projects autonomously to enhance Marketing analytics capabilities through efficient SQL exploitation, ETL, and abstract data modeling.
  • Develop analytics and reports using Tableau to communicate results and monitor KPIs regularly.
  • Generate and execute ideas for exploratory analysis to shape future projects and provide actionable recommendations.
  • Presentation of findings to Marketing team and senior management to guide business and product decisions.
  • Design and define events with Engineering to be consumed by networks and platforms.
About You

We're looking for someone passionate about managing large volumes of data. Experience with SQL, ETL, data modeling, and data visualization tools like Tableau is essential. Strong analytical and communication skills are also required. Knowledge of agile methodologies and ability to work in a fast-paced environment would be beneficial.



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