Global Data Analyst for Marketing Technologies
hace 6 días
Job Title: Global Data Analyst for Marketing Technologies
This role is part of the Global Marketing team at Continental Tires, where you will collaborate with Marketing Communications, Business Intelligence, and other Marketing departments to support site enhancements, monitor performance, and ensure analytics data quality to optimize the existing web strategy.
You will work on setting up centralized tracking concepts for all tire brand websites based on KPIs in Google Analytics, managing and configuring accounts for Marketing technologies, and building dashboards and reports to provide recommendations for improvement.
Key Responsibilities:
- MarTech Analytics: Setting up tracking concepts, managing accounts, and building dashboards
- Marketing Digital Performance: Coordinating discussions, challenging actions, and delivering reports
- Qualtrics Management: Managing the Qualtrics account, training colleagues, and structuring voice of the customer
Requirements:
- Academic degree in marketing, communications, computer science, or equivalent
- Multiple years of experience in web analytics, online marketing, or related areas
- Expert knowledge in web analytics tools, project management skills, and data protection knowledge
- Professional working proficiency in English
Additional Information:
You will report to the Head of Global Marketing Technologies & Digital Experience and will be part of a diverse and location-agnostic team. You can expect a range of benefits, including a Continental Value Sharing Bonus, Corporate Pension Plan, and flexible compensation plan.
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