Marketing Effectiveness Data Analyst
hace 6 días
Role Overview
As a Marketing Effectiveness Data Analyst at L’Oréal, you will be responsible for launching the new Marketing Effectiveness Beauty Tech solution in L’Orêl Iberia. This strategic project aims to drive brand equity and sales growth by answering key questions such as: Media or Non-Media? Events or samples? In store or online? Retail Media or A&I? Social Media or Search?
Key Responsibilities
• Collect accurate and reliable data on all marketing investments, covering everything from digital campaigns to in-store experiences.
• Analyze marketing mix scenarios for maximizing the return on spend, collaborating with our MMM partner.
• Collaborate with marketing and finance teams to empower Brand General Managers to make informed budget decisions that drive brand growth.
• Participate in a global committee focused on marketing budget optimization, sharing best practices and learning from other L’Orêl subsidiaries around the world.
Requirements
• Analytical skills & hands-on 'can do' approach, planning management, attention to detail/Quality, able to anticipate and manage contingencies (fast-paced problem solving).
• Understanding of MMM Modelling, optimization, visualization as end user. Data fluent, basic data coding, excel, PPT and understanding advanced data analytics.
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