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Senior Data Analyst for Digital Innovation

hace 1 mes


Madrid, Madrid, España Eni Deutschland Gmbh A tiempo completo
About the Role

We are seeking a Senior Data Analyst to join our Digital & Communication Department at Eni Deutschland Gmbh. As a key member of our team, you will be responsible for designing, developing, and growing innovative digital products, reporting directly to the Digital & Communication Manager.

You will be in charge of defining a data strategy and implementing tracking systems, with a complete vision of the whole data cycle, including collection, analysis, and visualization. You will interact with business and IT figures to find the best solution in terms of efficiency and accuracy.

About Plenitude Renovables:

Plenitude is an energy benefit company that integrates retail business and renewable generation with self-consumption and electric mobility solutions, providing electricity and gas to over 10 million homes and businesses across Europe.

This membership represents a major European project to integrate renewables business with retail business, allowing us to progressively increase our offer of services, infrastructures, and green energy for our customers, providing our team with greater professional projection and growth.

Key Responsibilities
  • Supporting business figures in defining an effective tracking strategy, sharing guidelines and requirements with IT.
  • Verifying the consistency of shared tracking solutions, contributing to the definition of a stable framework.
  • Monitoring the performance of key digital assets, with a focus on Google Analytics.
  • Supporting business analytics through reports and dashboards in Google Data Studio and other data visualisation tools.
  • Managing data layer and tracking through Google Tag Manager.
  • Analysing user behaviour to gain useful insights to improve user experience and increase lead generation/acquisitions.
  • Suggesting strategies to improve site performance through tracking/debugging solutions and pixel/cookie optimisation.
  • Possessing advanced knowledge of digital advertising players, the Google Marketing Platform, and having proven experience in creating media dashboards, reconciling data from different sources.
  • Writing behavioural and business analytics data-viz documents.
Requirements
  • Knowledge of web technologies such as Javascript/Ajax/Jquery, HTML, single page applications (SPA).
  • Knowledge of HTTP, HTTPS and client/server protocol, cookie management and cookie centre implementation.
  • Advanced knowledge of Google Analytics, Data Studio, BigQuery and Google Tag Manager.
  • Experience working in multinational environments.
  • Proven experience in the sector.
  • Fluent in English and Spanish. Italian is a plus.