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Marketing Data Analyst

hace 1 mes

Madrid, Madrid, España Celonis Se A tiempo completo

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. Our mission is to unlock productivity by placing data and intelligence at the core of business processes. We're looking for a talented Marketing Data Analyst to join our Marketing Analytics and Insight team.

The Marketing Data Analyst will be responsible for analyzing marketing and sales data to identify trends, patterns, and opportunities for lead generation and conversion. This role is ideal for someone with a foundational understanding of marketing analytics and a keen interest in lead generation.

The successful candidate will have strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. They will be responsible for developing and executing lead generation strategies to attract potential customers, utilizing various channels such as email campaigns, social media, and online advertising.

The Marketing Data Analyst will also assist in the planning, execution, and monitoring of marketing campaigns, tracking performance and reporting on key metrics such as lead conversion rates and return on investment (ROI). They will conduct research on target markets, industries, and competitors to identify potential opportunities for lead generation and provide insights to tailor marketing strategies to specific audience segments.

Key responsibilities include:

  • Developing and executing lead generation strategies
  • Analyzing marketing and sales data to identify trends and opportunities
  • Assisting in the planning, execution, and monitoring of marketing campaigns
  • Conducting research on target markets, industries, and competitors
  • Providing insights to tailor marketing strategies to specific audience segments

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 1-3 years of experience in marketing, lead generation, or a related field
  • Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools
  • Basic knowledge of data analysis tools such as Excel or Google Analytics