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Global CRM Strategy Lead

hace 1 mes

Madrid, Madrid, España Loewe Sa A tiempo completo

Job Title: Global CRM Manager

Job Summary:

We are seeking a highly skilled Global CRM Manager to lead our brand's customer engagement strategy. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive global CRM strategy that drives customer loyalty and retention.

Key Responsibilities:

  • Define and execute a global CRM strategy that engages customers across all touchpoints.
  • Grow and manage the global consumer database, driving and monitoring data, making RFM customer segmentation analysis, and tracking and reporting CRM Dashboards.
  • Determine the global communication plan to drive CRM and Clienteling KPIs.
  • Manage CRM workflows from initial brief to key stakeholders to final delivery and execution.
  • Build automated customer journeys per cluster/market and define VIC and personalized journeys.
  • Measure customer satisfaction, retention, and revenue growth through impactful initiatives.
  • Pilot the implementation of Clienteling and Loyalty programs including training and adoption in local markets.
  • Ensure each campaign is regulatory compliant with solid safeguards for consumer data.

Requirements:

  • Minimum 5 years of experience in a similar role.
  • Excellent oral and written communication skills.
  • Data-driven mindset and keen eye for detail.
  • Result-driven, with the ability to manage several projects simultaneously.
  • Strong leadership, collaborative, and mentoring skills.
  • Empathy and flexibility.
  • Autonomy, organization, and proactivity.
  • Innovation and creativity.

Additional Information:

Contract: Permanent

Job Experience: Minimum 5 years

Type: Full Time

Function: Marketing