Senior CRM Specialist

hace 1 mes


Madrid, Madrid, España Merck Gruppe - Msd Sharp & Dohme A tiempo completo
Job Description

The CRM Senior Specialist is a key role in supporting the Omnichannel Strategy – CRM area, focusing on coordinating business as usual activities and consolidating and evolving the CRM landscape.

This position requires contributing to shape and build current and future technical/functional CRM capabilities to support business priorities and customer-centric approach.

The CRM Senior Specialist will effectively interact with various stakeholders, both locally and internationally.


Main Responsibilities:


Responsible for data management and processing data change requests with customer data; Ensure data collection and accuracy across the CRM ecosystem; Understand CRM compliance with Data Protection and Privacy Laws (GDPR) and act in accordance with these when conducting CRM activities; Participate in data revision and data cleanse initiatives.

Collaborate in data analysis and data system extractions.

Perform data processing to ensure its quality and consistency across different associated systems; Build strong relationships with internal stakeholders to maintain understanding of business priorities and customer requirements, including customer updates focused on evolving target audiences; Provide support to the business as required to ensure all CRM initiatives are implemented effectively/efficiently to achieve objectives; Understand segmentation models to effectively deliver personalized experiences at scale; Proactively match business needs with existing technology capability, by showcasing local/regional best practices with key stakeholders, encouraging adoption of core systems and harmonized process and highlighting value in a business context; Actively participate and support CRM team with the delivery of CRM system requests and analytics through recommendations, guidance, engagement with internal customers and taking responsibility for delivery of outputs, as required; Work collaboratively with internal business stakeholders to drive the use of CRM across departments supporting the business strategy; Focus on building a strong mindset to optimize the use of CRM and a good understanding of the system to effectively deliver on CRM business requirements; Take an active role in key strategic CRM projects, both local and regional; Support the implementation, running and improvement of other CRM features and modules; Play a lead role by reviewing business requirements, proposing solutions and raising change requests to the development teams and performing technical UAT; Represent local CRM team in regular regional/global meetings and interact effectively with regional/global teams.

Requirements

Bachelor's or master's degree in Engineering, Marketing, Business, or related field.



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