Senior CRM Leader
hace 4 semanas
Job Title: Senior CRM Leader
About the Role:
We are seeking a Senior CRM Leader to join our Marketing Leadership team at Easypark Group. As a key player in shaping our marketing strategy, you will contribute to driving long-term growth and customer experience.
Key Responsibilities:
- Develop and implement CRM strategy, vision, goals, and KPIs in line with business strategy.
- Grow and manage the CRM team, including experienced consultants, to achieve targets and vision.
- Translate business goals into engaging, impactful, and scalable CRM programs across all owned channels.
- Map out customer journeys across various segments and touchpoints.
- Use customer, marketing, behavior, and conversion data to find new opportunities and refine plans for customer acquisition, retention, and upsell.
Requirements:
- Extensive experience in CRM leadership and strategy.
- Passion for results, commitment to action-oriented analysis, and relentless focus on the customer.
- Ability to lead, grow, and motivate a team of experienced CRM managers and analysts.
About Easypark Group:
We love cities and aim to make life in cities easier by taking care of parking. Our mission is to create a balanced parking supply and driver demand using predictive technology.
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