Senior CRM Business Analyst

hace 4 semanas


Madrid, Madrid, España Wpt Global Mexico A tiempo completo

We are seeking a highly skilled Senior CRM Business Analyst to join our dynamic team at WPT Global Mexico. The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention.

The Senior CRM Business Analyst will play a pivotal role in analysing customer data, developing insights, and implementing strategies to enhance the customer journey and maximise lifetime value.

Key Responsibilities:

  • Analyse customer data to identify trends, patterns, and opportunities for growth.
  • Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs).
  • Collaborate with the marketing team to plan, execute, and optimise multi-channel CRM campaigns.
  • Map and optimise the customer journey across all touchpoints to enhance user experience and satisfaction.
  • Ensure data accuracy, completeness, and consistency across CRM systems.

Requirements:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Minimum of 5 years of experience in a CRM Analyst role, preferably within the online gaming or digital entertainment industry.
  • Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), and marketing automation platforms.

What We Offer:

  • Competitive salary.
  • Performance-based rewards.
  • Fully remote role.
  • Conference and event attendance.
  • Company meet-ups.
  • Tech setup budget.
  • Monthly L&D hours.

We believe in doing the best work with care and understanding. If you're a motivated and detail-oriented individual who is passionate about customer relationship management, we encourage you to apply for this exciting opportunity.


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