Senior CRM Business Analyst
hace 4 semanas
We are seeking a highly skilled Senior CRM Business Analyst to join our dynamic team at WPT Global Mexico. The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention.
The Senior CRM Business Analyst will play a pivotal role in analysing customer data, developing insights, and implementing strategies to enhance the customer journey and maximise lifetime value.
Key Responsibilities:
- Analyse customer data to identify trends, patterns, and opportunities for growth.
- Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs).
- Collaborate with the marketing team to plan, execute, and optimise multi-channel CRM campaigns.
- Map and optimise the customer journey across all touchpoints to enhance user experience and satisfaction.
- Ensure data accuracy, completeness, and consistency across CRM systems.
Requirements:
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- Minimum of 5 years of experience in a CRM Analyst role, preferably within the online gaming or digital entertainment industry.
- Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), and marketing automation platforms.
What We Offer:
- Competitive salary.
- Performance-based rewards.
- Fully remote role.
- Conference and event attendance.
- Company meet-ups.
- Tech setup budget.
- Monthly L&D hours.
We believe in doing the best work with care and understanding. If you're a motivated and detail-oriented individual who is passionate about customer relationship management, we encourage you to apply for this exciting opportunity.
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